Definition
Generative AI
Generative AI is AI that produces new content such as text, images, code, audio, video, or structured drafts from a prompt or other input. Its value depends on whether generated output reduces work, improves quality, or creates new risk and rework.
Last updated: 25 June 2026
Why it matters
It turns attention from impressive output to measurable workflow impact and review cost.
Signals to watch
- New content is produced
- Human review remains necessary
- Quality varies with prompt and context